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The e-bookstore also acts as a book subscription service, with visitors able to purchase a subscription so the one book per month they add to their store downloads automatically, or they can purchase the books on a title by title basis. On October 4th, 2011, Gould launched Emilly Books, the first independent e-bookstore, with Ruth Curry.

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The series ran for 25 episodes, and featured many famous authors including Jennifer Egan and Sam Lipsyte. On August 8th, 2010, Gould launched her web series, Cooking the Books on the web video platform Blip.TV The series features Gould interviewing authors while they prepare a dish. The piece was credited with giving online discussions about “oversharing” in the blogosphere momentum. On May 25th, 2008, the New York Times published an essay written by Gould titled 'Exposed,' which described her career before and during her time at Gawker, as well as her relationship with a co-worker at Gawker and how she felt about blogging about it and having it written about, using the term oversharing. Kimmel also accused the site of publishing celebrity gossip stories that were not fact checked and were not true. During the interview they discussed the Gawker Stalker map, a section of the site that chronicled celebrity sightings around New York City, which his fellow panelists believed could lead to real stalking and violence against celebrities. On April 6th, 2007, she appeared on Larry King Live and was interviewed by Jimmy Kimmel. She became instrumental in defining the site's voice. Goulding became an editor at Gawker on November 1st, 2006, after working as an associate editor at Hyperion Books. And even if it was already glutted, my thoughts would be different and special because they’re mine.' Gawker Emily Magazine is here to fill a gaping niche: the world wide information superhighway does not have enough first person blah blah blah. On October 13th, 2005, Gould launched her personal blog, Emily Magazine with an entry titled 'Dumb as a Post,' which explained her motivation for starting a blog: 'Welcome to my totally private diary on the internerd.

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